I've only been in love with a beer bottle and a mirror.
— Sid Vicious
Grolsch has announced its Blikbeugel in time for koninginnedag. (As a man who doesn't drink beer, I seem to be posting a lot in the zymurgy category.) For those of us who don't speak Dutch, this means they've come out with a gizmo that snaps onto a can turning it into a bottle. Here's the translation, such as it is, of their announcement, courtesy of Babelfish:
Grolsch introduce the Grolsch Blikbeugel in the week for koninginnedag. With this innovative gadget you make a clamp of your can with one click!
The Grolsch Blikbeugel have been developed from the idea that blikje are indeed more compact and you it more easily take along, but drinks less nicely than a flask. With the Grolsch Blikbeugel you and there become the drinkgenot of a bottle preserve the ease of use of the blikje to added. The set-up piece clicks you on the blikje and the blikje drink now as a clamp bottle. The can clamp can be hung for the ring, as a result of which you rather have yourself hands for other activities. The can clamp can be used several times.
In the week for koninginnedag (as from Monday 25 April) the Grolsch Blikbeugel available in hypermarket and slijterij are. The can clamp is provided in an action packing from 11 blikjes Grolsch?3 cl existing for 8.49 euro (recommended retail price). The Grolsch Blikbeugel are an one-off action and in a restricted oplage are brought out.
Babelfish Translation of Golsch Press Release
Golsch Press Release (Dutch)
Bottle It Spout for Canned Beverages
This isn't an original idea, however:
Why Didn't I think of that?
Bottle It™ Turns Any Beverage Can into a Longneck Bottle
AUSTIN, Texas (BUSINESS WIRE) - ImageMark, Inc., a Texas-based marketing company, recently launched its newest product, Bottle It™, a plastic "bottleneck" that snaps onto any beverage can, immediately converting it to a longneck bottle.
The product is currently being distributed to retailers and sports facilities.
Bottle It™ was designed and patented in the early nineties. The idea for the plastic longneck was born when the inventor experienced a run-in with the law while drinking from a glass bottle on the beach. Since glass is prohibited on beaches, the police confiscated his entire ice chest full of glass-bottle longnecks. Because he found aluminum cans distasteful, the inventor set about designing a way to turn an ordinary beverage can into a longneck and, of course, one that could be used on the beach.
The Bottle It™ unit is reusable, leak proof, easy to use, and completely eliminates the aluminum can taste. It comes in eight different colors and fits 12 ounce and 16 ounce cans. Retailers have reported that it has already had tremendous appeal among sports enthusiasts, beach-goers, golfers and boaters. It has also been successful with corporations and university organizations since it can be imprinted with company logos, fraternity/sorority letters, etc."
INVENTUS - September 1999 Newsletter
Montage of Bottle It Spouts
Bottle It was created by Imagemark, a design house specializing in branded products.
As our tagline clearly states, "We don't BRAND your merchandise. We Merchandise your BRAND." Imagemark's main object with this solution is to leave our client's mark, or brand on their customers mind...
"Solutions" by Imagemark
Assuming you didn't get one from a company promoting its brand, you can order one from Promo Place or Add Your Imprint.
If you get one of these, especially from Grolsch, be sure to avoid the open-container laws:
New York City Administrative Code, Section 10-125, Consumption of Alcohol in Public
b. No person shall drink or consume an alcoholic beverage, or possess, with intent to drink or consume, an open container containing an alcoholic beverage in any public place except at a block party, feast or similar function for which a permit has been obtained.
c. Possession of an open container containing an alcoholic beverage by any person shall create a rebuttable presumption that such person did intend to consume the contents thereof in violation of this section.
— New York City Administrative Code, Section 10-125, Consumption of Alcohol in Public
Posted by Citizen Arcane on May 24th, 2005
Categories: Advertising & Marketing, Design, Food & Drink, Gadgets, Zymurgy
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