When I read this story I immediately thought of my entry a few weeks back about William Ayrton's comment from 1897 that someday phones would be wireless and portable, and if one's friend didn't answer when called, well, then, the friend was dead. I made the comment that there were some times I didn't answer the phone because I wasn't Paris Hilton. (Have you see the infamous sex tape? The point where she answers her cell phone in the middle of the action, much to the well-vocalized consternation of her companion, is really funny. It's the only watchable part.) Well, it turns out that a lot of people, unfortunately, have remarkably similar behavior:
Fourteen percent of the world's cell phone users report that they have stopped in the middle of a sex act to answer a ringing wireless device, Ad Age reported.
The highest incidence of cellular interruptus was found in Germany and Spain, where 22 percent of users interrupted sex to answer their cell phones; the lowest was in Italy, where only 7 percent reported doing so. In the U.S., the figure was 15 percent, the magazine said, citing a study conducted by BBDO Worldwide and Proximity Worldwide."Cell Phone Users Interrupt Sex for Phone Calls" Consumer Affairs, 11 April 2005
I wonder how the meme that a cell phone call is more important than anything else managed to spread so far and wide. The study, however, did not report the percentages of those answering the phone getting laid again by the partner put, ahem, on hold, shall we say. I think that's the really interesting number.