The Maidenform brassiere is so familiar it needs no explanation. During World War II, however, the company manufactured a very different type of support garment: the "US Army Pigeon Vest" (PG-106/CB) . The name is a slight misnomer; it wasn't worn by the pigeon, but by a soldier who would release it to carry a message from the field back to headquarters. Hard to believe, but reliable, and portable, communications are a relatively recent invention. It really wasn't until the Korean war that portable radios became lightweight and trustworthy enough to become commonplace. Long before electronics, or reliable telegraph, carrier pigeons were used to carry messages during wartime.
I wonder who thought that the company's traditional product line lent itself to paratrooper vests.
During World War II, Maidenform embraced a less buxom market: carrier pigeons. These pattern pieces were used to cut cloth for a pigeon vest, which, when complete, was wrapped and laced around a bird’s body and feet, leaving its head and tail feathers exposed. Attached by a strap to paratroopers parachuting behind enemy lines, the vests protected the birds during their descent from plane to earth. After landing, the birds flew back to home base to deliver word of the paratroopers’ safe arrival.
Maidenform also made a more conventional contribution to the war effort by manufacturing silk parachutes.
The United States Army Signal Center has a list of standard-issue pigeon equipment during World War II:
Lofts: transportable, for housing large number of birdsPigeon Communication, United States Army Signal Center, Fort Gordon, GA
PG-46: prefabricated sectional housing for fixed use.
PG-68/TB: a combat loft, collapsible and easily transported by a truck or trailer.
Pigeon equipment: including containers for carrying a few birds
PG-60, 10w/CB, 103/CB and 105/CB: portable, carrying two to four birds, for combat troops.
PG-100/CB and 101/CB: four-and eight-bird containers respectively, with parachutes for dropping to paratroops or isolated ground forces.
Message holders: to fasten to the legs of the birds
PG-14: aluminum holders.
PG-52, 53, 54 and 67: plastic substitutes for the PG-14.
Pigeon vest, PG-106/CB: retaining a single bird, to be worn by paratrooper.
The "interBUG Homing Pigeon Information" Website has plenty of photographs of pigeon equipment from World War II.
"Bro's no good. Too ethnic."
"You got something better?"
"How about the Mansiere?"
"That's right. A brassiere for a man."
— Frank Costanza and Cosmo Kramer, "The Doorman", Seinfeld